Hashnode Integrations : A Gamechanger

Ever wondered what do the readers actually want to read or invest their time in? How in the world will you understand the nature of user interactions with your blogs and what actually gets them thinking?

If you are an aspiring blogger (or if you already are), these Integrations with Analytics platforms go a long way in making your blogging experience a curated and a focused one. By the end of this article, you will be able to understand who the readers are, where they are from, and maybe one of the most import segments about Meta Ads.

Did you know that only 10% of your blog posts are actually optimized for the reader experience? The other 90%? Just floating in the digital void, underperforming, and getting lost in the algorithm.

As fellow developers, we understand that our prime focus is towards building stuff and getting that code running on Production. But, often we fail to make the best out of already developed tools which we use under the hood.

This is what I do for a living. I enable businesses (through Low Code/No Code) to make the best use of the platforms that you are working on. This involves creating an ecosystem of multiple applications to drive a streamlined operation by reducing inefficiencies and redundancies.

Hashnode makes your life very easy by providing partnered integration with several platforms. As these are partnered integrations, not much of technicalities are required from your side. Just get your account setup on these platforms and you will be able to get the integrations up and running.

Google Analytics -

Google Analytics acts like a one-stop solution for gaining dashboard-like insights on your readers’ behavior. You will be able to keep track of the following metrics:

• Page views

• Bounce rates

• Event-based insights

• Behavioural and event level monitoring

Just as publishers use analytics to build a loyal readership, bloggers can track key metrics like traffic sources, reading time, and user interactions to refine their strategy. By analyzing data from multiple touchpoints—whether from mobile readers, referrals, or search engines—bloggers can optimize content, improve discoverability, and grow their influence. With these insights, they can test new approaches, enhance engagement, and create a more impactful blogging experience on Hashnode.

Google Tag Manager -

Google Tag Manager is like a one-stop tool which will help manage insights about user interactions on your blogs. It acts like a control tower with multiple tags for your integrations and triggers. You can get a broad number of options of events like page view, form submissions, DOM ready and many more to choose from.

Also, you do not need a developer to manage all your tags. With some knowledge of Low Code/No Code and self-explanatory courses, you just need to worry about drafting your content and leave the rest to GTM.

To summarise, GTM can be used as a proxy between your blogs and an analytics website to have one control tower managing all your marketing tags and events.

Meta Pixel -

Ever wondered, why does Facebook or Meta show you ads about the articles that you just read? That is because Meta Pixel had somewhere tracked your interactions on the site. Meta Pixel is a piece of code which will keep track of actions that user takes on your blogs and suggest your ads when they open Facebook.

If you are a blogger looking for redirecting casual readers to become a loyal customer base, you might want to consider integrating Meta Pixel into your Hashnode account of your Blogging platform. Below are some of the use cases which might suit you:

• Retarget visitors: If someone visited your site, but left without subscribing to your newsletter, Meta Pixel will show an ad. at some point, thus reminding the reader to subscribe.

• Monetize better: if you are promoting some course content or paid subscriptions, you can track conversions through your blogs and refine your ad. strategy.

• Optimize Content Strategy – Learn which topics attract the most engaged audience and adjust your future posts accordingly.

Hotjar -

One of the most interesting integrations and which is fun to watch is the Hotjar integration. Hotjar is a tool to track insights on User Experience on your website or blog. It will literally show you heatmaps on where the users have spent the most clicks or how many times the users have rage clicked somewhere else.

Imagine you have published a blog and have embedded a very unique piece of code in it. You will literally be able to see how your unique ideas are being appreciated by the users through heatmaps

Additionally, Hotjar also facilitates conducting surveys over your blogs to understand about the experience that the readers had.

Free package of Hotjar allows you to track 35 active sessions daily. If your blogs scales more and your Ad. revenue is up, a Hotjar integration can facilitate you make significant decisions about UX and drive better growth.

There are some more integrations which Hashnode supports which I will be covering in my next article. These other integrations can be used as an alternative if you or your organization has necessities to have privacy and compliance in place.

Happy Reading!